To Reach Young People, Your Nonprofit Organization Needs to Make Use of Snapchat.

by | Dec 8, 2022

Although Facebook may be the most popular social media platform, younger individuals (those under the age of 30) do not typically utilize Facebook as their primary social networking site of choice. Snapchat is the preferred social media channel for consumers younger than 30. In point of fact, Facebook is continuing to suffer market share losses at the hands of Snapchat among younger generations.

The data and statistics pertaining to Snapchat are presented in the following paragraphs.

There are 188 million active users of Snapchat all around the world.
At least thirty minutes of each user's day is spent on the platform.
Daily camera use among Snapchat users accounts for sixty percent of all snaps taken using the app.
41% of people in the United States between the ages of 18 and 34 use Snapchat. This demographic has the largest Snapchat user base.

Why should your charitable organization be concerned about Snapchat?

Fundraising pipeline.

The most important reason why your organization should worry about Snapchat is because each year, your nonprofit most likely loses between 25 and 35 percent of its supporters due to attrition. This is the primary reason why your organization should care about Snapchat. This indicates that you should always be looking for new donors, and the Millennial and Generation Z generations are the most politically engaged and socially conscious generations. Even if younger contributors are not yet able to contribute at the same levels that older generations are able to give, it makes perfect sense to reach out to them and get them involved with your nonprofit organization. This makes all the sense in the world.

What's going on behind the scenes.

One of the best things about Snapchat, which is also an essential component of the app, is that it is not the place for any content that is polished. Snapchat is all about being authentic, and if you want to become acclimated to presenting your charity organization to your viewers in a genuine way, this is a perfect opportunity for you to take advantage of. If you can convince people that you are the real deal on Snapchat, you will have a leg up when it comes to being genuine on other social media platforms as well, including Facebook. This is a wonderful platform to practice the technique of keeping things real and light, which is crucial to grabbing the interest of young consumers that utilize Snaps. Snaps are all about video, fun, and a look behind the scenes.

Where can I find some of the most helpful advice for becoming successful on Snapchat?

Images captured daily You absolutely need to be using Snapchat on a daily basis to keep up with today's world, which is filled to the brim with so much information that individuals can access. Not only will you become more proficient in the use of the platform as a result of this exercise, but it will also assist you in ensuring that users of Snapchat remember your brand.

Appreciate vanishing content. The concept of content that vanishes after a certain amount of time has been recognized as one of the most successful ideas and has been adopted by Facebook. Create a series of snaps that may be utilized for your fundraising on Snapchat, and include content in these snaps that will help hammer home the point that people need to take action.

Use your imagination when creating stories for Snapchat. Through the use of the tales function, users are able to combine snapshots in the order in which they were taken and offer viewers a sequential “story” progression or arc. This is a useful tool that you may use to tell a story like “a day in the life” or another programming sequence in order to attract people's attention, and doing so will benefit you.

Advertisements, lenses, and geofilters can be sponsored by brands on Snapchat. You will have the ability to generate ten-second recordings, view augmented reality through the lens, or apply filters that are only usable in particular geographical places as a result of doing this. You may market your brand as well as the good work that your nonprofit organization conducts in the community by making use of all of these unique and entertaining tools and chances.

It is possible that it will appear intimidating to brands that have not previously utilized Snapchat, but this does not have to be the case. There is a wealth of information available on the internet regarding how to become acquainted with this specific social media platform. This information can be found within Snapchat itself or in this illuminating piece from The New York Times.