By Stan Leeman
The ability to direct good traffic to your website is one of the most crucial blogging skills to have, as bad traffic will only serve to frustrate you. Additionally, you need to focus on maintaining adequate interaction to keep them coming.
WHY would you want traffic?
1. More traffic equals more views
2 More views can increase revenue if they are properly managed.
There are four basic categories of web traffic, primarily:
Direct Traffic 1.
These are from customers who are already familiar with your brand and go directly to your website by putting its name into their web browser.
2. Traffic from Referrals
This is the volume of visitors who arrive at your website via links from other websites.
3. Natural Traffic
These are found by you through web searches, which are made possible by SEO.
4. Social Networking
visitors that arrive at your website from social media links on platforms like Instagram, Facebook, Twitter, and others.
These include Remarketing, Adwords, and others.
How do you presently increase website traffic? We'll be looking at a number of variables that interact to produce the desired outcome.
1. An eye-catching subject that draws traffic
Why do certain subjects interest you more than others? As you browse a page, you pause momentarily, hover your cursor over a title or topic, and then click on it to learn more. It was probably appealing and catchy because it captured your attention. These are the appropriate subjects. Additionally, make sure it reflects what consumers are truly looking for and what is in demand. In this aspect, Google Trends is really helpful, which leads us to our second point.
2. Examining Your Title
“In general, headlines are read by 5 times as many people as body copy. Your headline writing cost you 80 cents of your one dollar budget “by David Ogilvy
Quite true. Before reading any further, you skim the headlines of a search engine's results after entering a search query in order to find something enticing or possibly spectacular.
A headline analyzer can help in this situation. Coschedule is a wise decision because it's efficient and quick. It thoroughly analyzes your headline and provides you with some suggestions for improvement.
Questions, lists, and how-tos are especially useful and should be utilized. If you want to start the fire in your headline, emotional and powerful words are also crucial.
3. Extensive Keyword Analysis
You should do some study to find the best keywords for your content. If getting a lot of visits to your website is crucial to you, you must do this. You won't gain much traffic to your site if no one is searching for the keywords you included in your content. They must be abundant in your post without detracting from its readability or fluency. By doing this, you will only alienate your readers. It must be executed perfectly. You can use the similarweb and Google Keywords tools for this.
You would check for the following things:
– How many individuals are actually typing the term into search engines?
– Will the correct kind of audience be attracted?
-Will you be able to outperform your rivals in terms of ranking?
4. Foundational Information
These are your website's most significant articles. They serve as a showcase for the content of your website and serve as the framework on which the rest of it is structured. Evergreen Content is another name for cornerstone Content. The initial few pages of your website should have this type of content, which should be produced around and about the keywords you want to rank for in search engines. Your Conerstone articles must be in-depth and comprehensive, covering every facet of the subject. Over time, links to these comprehensive articles should also be included in subsequent articles you write that are related to your Conerstone articles.
5. Beautiful Pictures
Yes, I do mean breathtaking. Your article becomes more aesthetically engaging when you include images, photos, and pictures. You need something that will grab their interest right away and make them want to learn more because we have a limited attention span online as humans. You must take advantage of the fact that images are increasingly replacing words as the common language. Also discovered is that articles with images receive 95% higher total Views than those without. However, to avoid the possibility of breaking copyright laws, make sure to offer proper attribution for any used photos or look for and use only royalty-free images.
6. Time to Load a Page
Page loading speed is one of the variables that Google takes into account when ranking websites. You lose visitors if your website takes too long to load.
How to speed up loading:
# Disable unused plugins
On sometimes, we over-install plugins on our websites, which uses up server resources and slows down the site. You should do this to stop it.
– Turn off or remove unnecessary plugins
– Use an all-in-one plugin, like the jetpack plugin, rather than employing multiple plugins for different purposes.
# Improve your photos
Utilizing photos from different sources as found can drastically impact how quickly a site loads. Smush is a tool for image compression. When readers scroll to the bottom of the page, it will conditionally load the images.
Employ a CDN.
The term “content delivery network” refers to a network of servers spread out over several nations that aid in the more effective distribution of web content. It assists a browser in getting data from a nearby source, which speeds up loading.
# Decrease the amount of posts on the homepage
To evaluate the speed at which your blog page loads, use a tool like Pingdom. Example:
Naturally, it seems sense that the more posts you have visible on your homepage, the longer it will take for it to load. In the settings section of your page, establish a maximum number of posts that can be displayed.
7. Email Marketing
Statistics Demonstrate that emails have a three times higher conversion rate than social media. A worthwhile blog endeavor is an email campaign. All you have to do is send it as an email newsletter and make sure you highlight pertinent posts or group related posts. It may be challenging to get email signups, but you can utilize these tested strategies:
> Provide subscription forms.
> Create an email list.
> Choose the campaign type you want from Newsletter,
announcement, offer, etc.
Develop your campaign.
> Calculate your outcome.
8. Participate in internet forums
A great area to hang out and build a presence is on forums where questions are asked and answered. Keep an eye out for themes and questions that your postings relate to, and you will quickly develop a reliable following.
You can get quick exposure to more than 1 million monthly visitors on websites like Quora and Reddit. Watch your audience expand by including links to your blog entries in the forum responses you publish.
9. Utilize SlideShare
Slideshare is helpful for enhancing your blog's content and driving significant traffic. Your slideshare may even become more popular than the blog post itself if done correctly. Make sure the presentation includes a link back to your blog.
10. Posting frequency and volume
We're not just talking about any post; we're talking about high-quality, thoroughly researched pieces. The more often you write articles, the more traffic you're going to acquire. You can hire writers on websites like freelancer, Guru, or upwork to catch up if you feel you can't keep up on your own.
Search engines typically rate longer content—at least 1,000 words—better than shorter stuff. Increase the amount of your posts and lengthen them because they are frequently shared more and linked to.
11. Use websites that curate content.
If you are confident in the caliber of your articles, you can submit them to these websites, which are always looking for excellent articles to provide their readers, and you can anticipate seeing a lot of traffic.
The websites that you can suggest are:
-> Blog Interact
12. Sharing is Simple
A must-have feature is the availability of social media sharing buttons on your page or, even better, on your posts. It facilitates readers swiftly sharing and disseminating your posts. Twitter and LinkedIn. Among others, Twitter, Instagram, and Pinterest are all helpful.
13. Guest Article
It will help to increase readership and brand exposure if you appear on blogs that are directed at your target audience. By making use of other people's goodwill, you can drive visitors to your blog. Make sure your entries are top-notch and provide a link back to your blog. You obtain backlinks, and the more of them you have, the more probable it is that you will appear higher in search engine results. The guest site will gain from this as well because they will receive original content from a different perspective. You might even say “new life.” It's a win-win circumstance.
Outbound links, which are links from your postings to the pages of other websites, help Google rank you better. Additionally, the website you link to can connect back to you. Outbound links give your readers access to additional information and materials to aid in their research and quest for knowledge.
Internal links are used to connect posts on your blog that are already published. Backlinks were previously mentioned.