Why Insurance Companies Ought to Develop Their Own Resource Libraries on Their Websites

by | Dec 8, 2022

By Stan Morris

Your insurance company most certainly has a lot of valuable things to offer, and it most likely wants to share at least some of these items with prospective customers and existing customers. If this is the case, your company ought to think about putting together an enticing Insurance Agency Website Resource Library. Website resource libraries provide a great opportunity for businesses because they provide a cost-effective platform for sharing information that can attract prospects and improve client retention. This can be accomplished by sharing information that can improve customer retention and attract prospects.

What exactly is meant by the term “Website Resource Library”?

Imagine an insurance agency website resource library as a content center that contains documents, templates, resource links, digital tools, frequently asked questions (FAQs), marketing materials, and other essential information. This content portal for insurance is being built with the intention of improving information exchange with employees, customers, and potential customers.

The Various Forms of Content Employed

Best practices guidelines are just one of the hundreds of content categories that could be included in an insurance agency website resource library. Other possible content types include marketing collateral and other promotional materials. Let's take a look at some of the more conventional forms of content that a library maintained by an insurance company probably has available. The following are some of these, however the list is not exhaustive:

Best Practices (risk, damage prevention, healthcare compliance, etc.)
Blog Posts
Forms for Case Studies and Claims
Articles Regarding Education
Infographics of the Most Important Website Links
Various Forms of Insurance
Current Events and Product Brochures
Changes to the Regulations
Social Media Profiles (and Groups)
Videos as well as Replays of Past Webinars

These are just a few examples of the different kinds of content that can be distributed to staff members, customers, and potential customers. An online resource library gives insurance companies and brokers the ability to select the content that they wish to be shared and assists them in arranging the content in the manner in which they want to share it.

Increasing the Quality of Your Content's Organization

The content produced by organizations can be more effectively organized with the assistance of resource libraries. It performs the role of a forcing function, at least to some extent. When a central repository is established, it becomes much simpler for employees to search for and upload content because they already know where to go to get the content. This, in turn, makes it much simpler for employees to add or post the content. Employees can locate everything they need quickly and easily in a single digital venue that is simple to search as opposed to having to hunt through server directories or visit various pages throughout your website (if the content they require has even been posted). You have the option of requiring a password for specific files that contain client-specific information or information that contains some of your “secret sauce.” Alternatively, you can divide your library into two categories: prospect (for general content) and client (for content that is accessible only to clients).

Advantages of Having Access to a Resource Library

Providing the agency with the opportunity to display their competence.
Allows you to expand the reach of your brand
Making content more readily available, searchable, and easy to access helps producers access and share your marketing materials.
Increased user retention on the website
It has the potential to assist you in expanding your email subscriber base.
Facilitates the spreading of information through social media platforms.
Encourages staff of the agency to produce more material of a higher quality

Think about incorporating the creation of an Insurance Website Resource Library into your marketing strategy for the following year if your company has not already done so. Those businesses that do not have the internal resources necessary to construct this library should seriously consider contracting out the operation to a competent insurance agency marketing firm.